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The contractor demonstrates strong response time and installation efficiency, completing system replacements within days and same-day service calls during emergencies, while technicians provide thorough diagnostics and proper equipment registration. Customers report high installation quality with professional workmanship, reliable system performance over extended periods, and reasonable pricing that compares favorably against competing contractors.
Based on Google reviews
About the Contractor
Pharo Heating and Cooling has served the Madison, Wisconsin area since 1983, offering geothermal heat pump installation and service for residential and commercial properties across Dane County. Its geothermal page describes ground-source closed-loop systems that draw renewable energy stored in the earth to provide year-round heating and cooling, eliminating the outdoor unit while delivering quiet, efficient performance. Pharo also handles Bryant-brand conventional HVAC equipment — furnaces, air conditioners, and heat pumps — serving a broad territory including Waunakee, Middleton, Fitchburg, Sun Prairie, DeForest, and surrounding communities. With over four decades in operation, the company brings established local knowledge to geothermal sizing and Dane County soil conditions. Verified active operator per https://www.pharoheating.com/geothermal/ + pharoheating.com (WI bundle audit 2026-06-02)
Factory-trained Bryant geothermal specialists serving Dane County since 1983 with computer-designed systems engineered for 50+ year ground loop lifespan and 4.9-star customer rating from 845 reviews.
Service Details
schedule
Years in Business
43 years
account_balance
Financing
Available
emergency
Emergency Service
24/7 Available
factory
Brands Installed
Bryant
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24/7 Emergency
Business Hours
Mon7:30a-4:30p
Tue7:30a-4:30p
Wed7:30a-4:30p
Thu7:30a-4:30p
Fri7:30a-4:30p
SatClosed
SunClosed
Service Area
Serves 24 areas across Wisconsin
ArlingtonLodiPoynetteNorth Black EarthCottage GroveCross PlainsDaneDeerfieldDeForestMadisonMaple BluffMarshallMazomanieMiddletonMononaShorewood HillsSun PrairieWaunakeeFitchburgMcFarlandMount HorebOregonStoughtonVerona+12 more
Regulatory Context
Geothermal Permitting in Wisconsin
Geothermal heat pump installations in Wisconsin require specific permits and compliance with state regulations regarding well drilling, loop installation, and refrigerant handling. Contact your local building department for specific requirements in your area.
How much can I save with a geothermal system installation in Waunakee?add
Geothermal systems are highly energy-efficient and can provide significant savings on heating and cooling costs. Additionally, customers may qualify for state and utility incentives on geothermal system installation costs. Pharo designs systems using computer software tailored to Dane County's specific climate and soil conditions to maximize efficiency for your home.
What brands of geothermal equipment does Pharo install in the Madison area?add
Pharo installs Bryant geothermal equipment, designed using computer software and dealer expertise. Bryant systems are factory-trained and installed by Pharo's licensed geothermal-certified professionals to ensure quality and reliability.
How long do geothermal ground loops and indoor units last?add
Pharo's geothermal ground loops are engineered to last 50+ years, while indoor units are designed to last 15+ years. The systems require no outdoor unit and are quiet, reliable, and durable, making them a long-term renewable energy solution.
Does Pharo offer 24/7 emergency service for geothermal systems in Waunakee?add
Yes, Pharo has a service technician on-call 24 hours a day, seven days a week to assist with any issues in your geothermal system or other HVAC equipment. You can reach emergency service at (608) 250-2145.
What geothermal services does Pharo provide in Dane County?add
Pharo offers comprehensive geothermal solutions including closed-loop installation, loop-field design, system service, and geothermal retrofits. Their licensed geothermal-certified professionals tailor designs to Dane County's climate and soil conditions using advanced computer software.
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Quote Request Received
Thanks — we'll review your request and forward it to Pharo Heating & Cooling, Inc. within 1 business day. If you asked to compare quotes, we'll pass it to up to two more local installers as well. They typically respond within 1–2 business days after that.
If you need to reach Pharo Heating & Cooling, Inc. directly: (608) 849-5410
Geothermal heat pump installations in Wisconsin may require drilling permits, environmental site assessments, and compliance with local well and thermal energy regulations. Requirements vary by jurisdiction and system type (vertical, horizontal, open-loop). Contact your local municipality, state energy office, or a licensed geothermal installer for specific permitting requirements in your area.
