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The contractor demonstrates strong response time and reliability, completing emergency furnace replacements within hours and scheduling installations efficiently during peak winter demand. Technicians consistently deliver professional installation quality, fair pricing compared to larger competitors, clear communication throughout projects, and expert system knowledge, with customers reporting successful replacements of AC units, furnaces, and heat pump installations.
Based on Google reviews
About the Contractor
Forward Heating and Cooling serves Madison and south-central Wisconsin with geothermal heat pump installation, service, and replacement. The company has been involved in geothermal for over ten years and, per its own geothermal page, was trained in Oklahoma by the International Ground Source Heat Pump Association and by WaterFurnace International, giving its technicians grounding in ground-source loop design and closed-loop systems. For the buried loop, Forward coordinates with its preferred partner GO Loop or a contractor of the customer's choice, offering turnkey geothermal projects from indoor equipment through loop installation. The firm also handles conventional furnace and air conditioning work across Fitchburg, Middleton, and surrounding Dane County communities.
IGSHPA-certified geothermal specialist with over ten years of experience handling complete interior installations and coordinating exterior loop field work throughout southern Wisconsin.
Service Details
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Financing
Available
emergency
Emergency Service
24/7 Available
factory
Brands Installed
Carrier, WaterFurnace
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WaterFurnace
Authorized Dealer
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24/7 Emergency
Business Hours
Mon6a-9p
Tue6a-9p
Wed6a-9p
Thu6a-9p
Fri6a-9p
Sat7a-5p
Sun7a-5p
Service Area
Serves 2 areas across Wisconsin
MiddletonFitchburg
Regulatory Context
Geothermal Permitting in Wisconsin
Geothermal heat pump installations in Wisconsin require specific permits and compliance with state regulations regarding well drilling, loop installation, and refrigerant handling. Contact your local building department for specific requirements in your area.
Yes. Forward Heating and Cooling handles the entire interior geothermal system installation in your home and coordinates with GO Loop, their preferred outside loop contractor, for the exterior ground loop field work. They can also coordinate with a loop contractor of your choosing.
Forward Heating and Cooling is an authorized Carrier geothermal dealer and installs Carrier geothermal systems. The company is also trained by WaterFurnace International and can service WaterFurnace systems.
Yes. The team is IGSHPA-certified (trained by the International Ground Source Heat Pump Association) and has over ten years of geothermal experience. They were trained in Oklahoma by IGSHPA and by WaterFurnace International.
Yes. Forward Heating and Cooling offers the Carrier credit card, which allows you to buy now and pay over time with convenient monthly payments and exclusive special promotional offers for cardholders.
Forward Heating and Cooling services all makes and models for furnace repair, replacement, and maintenance, as well as air conditioning repair, replacement, and maintenance. They also provide emergency service available at 608-575-1253.
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Quote Request Received
Thanks — we'll review your request and forward it to Forward Heating and Cooling within 1 business day. If you asked to compare quotes, we'll pass it to up to two more local installers as well. They typically respond within 1–2 business days after that.
If you need to reach Forward Heating and Cooling directly: (608) 575-1253
Geothermal heat pump installations in Wisconsin may require drilling permits, environmental site assessments, and compliance with local well and thermal energy regulations. Requirements vary by jurisdiction and system type (vertical, horizontal, open-loop). Contact your local municipality, state energy office, or a licensed geothermal installer for specific permitting requirements in your area.
