GeoFurnace Heating and Cooling

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36Years Active

GeoFurnace Heating and Cooling

Name: GeoFurnace Heating and Cooling
Address: 886 US-31 South, Traverse City, Michigan, 49685, US
Telephone: (231) 943-1000
Rating: 4.9

4.9 (372 reviews)

886 US-31 South, Traverse City, Michigan, 49685

(231) 943-1000 Website Request Quote

36+ Years Exp.

372 Reviews

“

GeoFurnace demonstrates strong reliability and technician quality, with reviewers consistently praising quick response times, professional installation and repair work, and knowledgeable service across geothermal, heat pump, and traditional HVAC systems. The company's office staff, particularly Chelsea, received recognition for responsiveness and customer service, while technicians including Neal, Jeff, Matt, Mike, Jan, and Shawn were noted for their efficiency, clear communication, thorough assessments, and respectful work practices.

Based on Google reviews

About the Contractor

GeoFurnace Heating and Cooling has served Northern Michigan since 1990, delivering geothermal and HVAC solutions from its Traverse City base. As a WaterFurnace GeoPro Master Dealer, GeoFurnace installs WaterFurnace geothermal heat pumps for new construction and retrofit applications, with factory-trained staff and direct communication with the manufacturer through a dedicated territory manager. The company's geothermal work extends to full system service and performance optimization, and its team also handles natural gas and propane heating, air conditioning, Mitsubishi ductless mini-splits, boilers, and air-source heat pumps. GeoFurnace distinguishes its installations through home performance evaluations using blower-door testing, infrared camera analysis, and energy computer modeling to address efficiency at the whole-home level.

Verified active operator per https://www.geofurnace.com + https://www.watergeofurnace.com/geopro-master-dealer (Bundle 4 audit 2026-05-28)

Northern Michigan's only full-service HVAC specialist offering geothermal expertise alongside comprehensive home performance evaluations with blower door testing and infrared camera analysis, with a 4.9-star rating from 370 verified customer reviews.

Service Details

Years in Business

36 years

Financing

Available

Brands Installed

WaterFurnace, Mitsubishi

WaterFurnace

Authorized Dealer

Service Area

Serves 3 areas across Michigan

Kalkaska Benzie Leelanau

Browse verified installers in these areas:

Kalkaska Benzie Leelanau

Regulatory Context

Geothermal Permitting in Michigan

Geothermal heat pump installations in Michigan require specific permits and compliance with state regulations regarding well drilling, loop installation, and refrigerant handling. Contact your local building department for specific requirements in your area.

See full geothermal regulations →

Frequently Asked Questions

What geothermal heating and cooling options does GeoFurnace offer in Traverse City?

GeoFurnace provides geothermal systems suitable for both new construction and retrofit applications in Traverse City. Their geothermal systems utilize renewable energy from the earth's steady temperature and are more efficient than air-source heat pumps and electric resistance heating. They also offer comprehensive home performance evaluations using blower door testing, infrared camera analysis, and energy computer modeling to optimize system performance.

Does GeoFurnace offer financing for geothermal installations in Traverse City?

Yes. Traverse City Light and Power customers are eligible for financing as low as 3% and rebates up to $3,000 on qualifying heat pump systems through local utility programs.

What areas does GeoFurnace serve from their Traverse City location?

GeoFurnace serves Traverse City, Kalkaska, Benzie, Leelanau, and surrounding areas in Northern Michigan.

What other HVAC systems does GeoFurnace install besides geothermal?

GeoFurnace is proficient with natural gas furnaces, propane heating, air conditioning, Mitsubishi ductless mini-split systems, boilers, and air-source heat pumps. They service all major HVAC systems and can handle any home comfort situation.

How long has GeoFurnace been serving Northern Michigan?

GeoFurnace has been Northern Michigan's trusted HVAC authority since 1990, providing comprehensive heating and cooling solutions for over 30 years.

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Listing data verified as of: May 29, 2026

Regulatory Context

Geothermal Regulations in Michigan

Geothermal heat pump installations in Michigan may require drilling permits, environmental site assessments, and compliance with local well and thermal energy regulations. Requirements vary by jurisdiction and system type (vertical, horizontal, open-loop). Contact your local municipality, state energy office, or a licensed geothermal installer for specific permitting requirements in your area.

→ Geothermal regulations & permit guide

Browse all geothermal contractors in Traverse City, Michigan →

Browse Directory

More Geothermal System Contractors in Michigan

Precision Plumbing & Heating Systems, LLC Traverse City, Michigan D&W Mechanical Traverse City, Michigan Esi Heating Portland, Michigan Geo Tech Heating and Cooling Lynn, Michigan Gary's Heating Service Inc. Portland, Michigan Tmc Mechanical, LLC Fruitport, Michigan

Browse all geothermal contractors in Michigan →

Listing data last checked: May 29, 2026

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Category: Geothermal Contractors

Address: 886 US-31 South
Traverse City
Michigan
49685
United States