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GeoFurnace demonstrates strong reliability and technician quality, with reviewers consistently praising quick response times, professional installation and repair work, and knowledgeable service across geothermal, heat pump, and traditional HVAC systems. The company's office staff, particularly Chelsea, received recognition for responsiveness and customer service, while technicians including Neal, Jeff, Matt, Mike, Jan, and Shawn were noted for their efficiency, clear communication, thorough assessments, and respectful work practices.
Based on Google reviews
About the Contractor
GeoFurnace Heating and Cooling has served Northern Michigan since 1990, delivering geothermal and HVAC solutions from its Traverse City base. As a WaterFurnace GeoPro Master Dealer, GeoFurnace installs WaterFurnace geothermal heat pumps for new construction and retrofit applications, with factory-trained staff and direct communication with the manufacturer through a dedicated territory manager. The company's geothermal work extends to full system service and performance optimization, and its team also handles natural gas and propane heating, air conditioning, Mitsubishi ductless mini-splits, boilers, and air-source heat pumps. GeoFurnace distinguishes its installations through home performance evaluations using blower-door testing, infrared camera analysis, and energy computer modeling to address efficiency at the whole-home level.
Northern Michigan's only full-service HVAC specialist offering geothermal expertise alongside comprehensive home performance evaluations with blower door testing and infrared camera analysis, with a 4.9-star rating from 370 verified customer reviews.
Service Details
schedule
Years in Business
36 years
account_balance
Financing
Available
factory
Brands Installed
WaterFurnace, Mitsubishi
water_drop
WaterFurnace
Authorized Dealer
Business Hours
Mon8a-5p
Tue8a-5p
Wed8a-5p
Thu8a-5p
Fri8a-5p
SatClosed
SunClosed
Service Area
Serves 3 areas across Michigan
KalkaskaBenzieLeelanau
Regulatory Context
Geothermal Permitting in Michigan
Geothermal heat pump installations in Michigan require specific permits and compliance with state regulations regarding well drilling, loop installation, and refrigerant handling. Contact your local building department for specific requirements in your area.
GeoFurnace provides geothermal systems suitable for both new construction and retrofit applications in Traverse City. Their geothermal systems utilize renewable energy from the earth's steady temperature and are more efficient than air-source heat pumps and electric resistance heating. They also offer comprehensive home performance evaluations using blower door testing, infrared camera analysis, and energy computer modeling to optimize system performance.
Yes. Traverse City Light and Power customers are eligible for financing as low as 3% and rebates up to $3,000 on qualifying heat pump systems through local utility programs.
GeoFurnace serves Traverse City, Kalkaska, Benzie, Leelanau, and surrounding areas in Northern Michigan.
GeoFurnace is proficient with natural gas furnaces, propane heating, air conditioning, Mitsubishi ductless mini-split systems, boilers, and air-source heat pumps. They service all major HVAC systems and can handle any home comfort situation.
GeoFurnace has been Northern Michigan's trusted HVAC authority since 1990, providing comprehensive heating and cooling solutions for over 30 years.
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Quote Request Received
Thanks — we'll review your request and forward it to GeoFurnace Heating and Cooling within 1 business day. If you asked to compare quotes, we'll pass it to up to two more local installers as well. They typically respond within 1–2 business days after that.
If you need to reach GeoFurnace Heating and Cooling directly: (231) 943-1000
Geothermal heat pump installations in Michigan may require drilling permits, environmental site assessments, and compliance with local well and thermal energy regulations. Requirements vary by jurisdiction and system type (vertical, horizontal, open-loop). Contact your local municipality, state energy office, or a licensed geothermal installer for specific permitting requirements in your area.
